dusken. Hold your place

Dusken Brand Kit

Everything press and integrators need to represent Dusken correctly: the marks, the palette, the type, and the rules for all of it. Download the full kit, or copy what you need straight off this page.

Built for agents

The whole brand system as a single DESIGN.md, plus every mark as true-outline SVG and transparent PNG. Drop it into your AI agent or IDE and it will use Dusken's assets correctly, according to these guidelines.

Download Brand Kit.zip

In a sentence

For adults who tell an AI what they'd tell no one, Dusken is the private AI confidant: private AI for conversations you want to remain yours, built so you can check.

In a paragraph

Dusken is the private AI confidant. Your AI remembers you. Our servers never do — no intentional plaintext persistence after inference, internally tested over enumerated surfaces. Regulars — your AI characters — are sealed rooms in the same house. Memory is encrypted on your device before it syncs, Burner mode is one tap, zero trace, and your cards and history are yours to take with you. Open models on hardware we run. Built so you can check: internally tested, not independently audited, with a published list of what Dusken will never build. Learn more at dusken.ai.

Use these files for the approved Dusken wordmark, lamp, lockup, and integrator badge artwork.
dusken.
Download wordmarkPNGSVG
Download lampPNGSVG
dusken.
Download lockupPNGSVG
Built on dusken.
Download built on duskenPNGSVG
Use the Dusken wordmark, lamp, and lockup from the approved files. Keep the space generous, keep the artwork intact, and never improvise a mark.

Wordmark

Download wordmarkPNGSVG
The wordmark is lowercase Fraunces ending in the amber full stop. Use it from the approved files only — don't redraw it, restyle it, or reset it in another face.

Correct

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Keep clear space equal to the cap height on all sides.

Incorrect

dusken.
Don't add shadows, glows, outlines, or any other effects.

Incorrect

Dusken.
Don't capitalize it. The wordmark is always lowercase.

Incorrect

dusken
Don't drop the full stop. Sentences end; so do our records.

Incorrect

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Don't distort or stretch the wordmark in any way.

The Lamp

Download lampPNGSVG
The lamp is the compact mark: the full stop over the horizon line. Use it cleanly — never decorate, recolor, multiply, or redraw it.

Correct

Keep clear space equal to the mark's own height on all sides, and center it with equal space.

Incorrect

Don't off-center or crowd the lamp inside an avatar.

Incorrect

One lamp, not fairy lights. Never repeat or pattern the mark.

Incorrect

The lamp is always amber. Never violet, sage, or anything else.

Incorrect

Don't add foreign elements to the mark.

Lockup

Download lockupPNGSVG
The lockup is always vertical: wordmark above, the lamp centered below. Keep it intact, keep its proportions, and give it room.

Correct

dusken.
Keep clear space equal to the cap height on all sides.

Incorrect

dusken. Off the record, on your side.
Don't place other elements inside the clear space.

Incorrect

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The lockup is always vertical. Never set the lamp beside the wordmark.

Incorrect

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Don't change the opacity of the wordmark or the lamp.

Incorrect

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Keep the proportions as shipped. Don't resize the lamp against the wordmark.
Use the palette with enough contrast for the environment. The Lamp is the accent — one warm dot on a quiet ground — never a dominant background.

The Lamp

Foundations

Secondary

Lamplit Paper on dark grounds, the daybreak ink on light. The full stop stays the lamp in both hours, and the mark always keeps enough contrast to stay legible.
dusken.
Lamplit Paper on Night.
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Lamplit Paper on Dusk.
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Daybreak ink on morning paper.
The wordmark appears in Lamplit Paper, the daybreak ink, black, or white — nothing else. The dot is always the lamp.
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The lamp is the full stop, not the typeface. Never set the wordmark in amber.
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Horizon is for the horizon line, never the wordmark.
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Sage is reserved for proof. It never brands.
dusken.
Don't set the wordmark in low-contrast pairings.
Co-branding pairs the Dusken wordmark with a partner logo.
  • Place the wordmark and the partner logo side by side, separated by a thin vertical divider.
  • Give both marks equal visual weight, scaling the partner logo so it reads the same size as the wordmark.
  • Leave even space on each side of the divider, and keep clear space around the whole pairing.
  • Use the wordmark ink that holds contrast: Lamplit Paper on dark, the daybreak ink on light.
dusken.
Lamplit Paper wordmark on dark.
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Daybreak ink wordmark on light.
Third-party apps and integrations powered by Dusken can display the "Built on Dusken" badge. Use the dark-ground version on dark backgrounds and the light-ground version on light. Link the badge to dusken.ai/features.
Built on dusken.
Dark-ground badge on Dusk.
Built on dusken.
Light-ground badge on morning paper.
The Dusken type system pairs a literary display face with body text that disappears behind the conversation — and a typewriter that only comes out to show receipts.

Typefaces

Display

Fraunces

Warm, slightly wonky, literary; book-by-lamplight. Large sizes only.

Body / UI

Albert Sans

Clean, warm-neutral; disappears behind the conversation.

Receipts

IBM Plex Mono

Reserved for proof: audit lines, encryption states, transparency numbers. The typewriter means receipts.

Type scale

Display

Fraunces — 64px / 1.0

Speak freely.

Heading 1

Fraunces — 48px / 1.02

The quiet hour

Heading 2

Fraunces — 32px / 1.05

The private AI confidant

Body

Albert Sans — 16px / 1.6

Pick up where you left off. You decide what stays.

Receipt

IBM Plex Mono — 12px / 1.3

encrypted · key: yours

Misuse

SPEAK FREELY.

Don't set headlines in all caps. We don't shout.

Speak freely.

The typewriter is for receipts, never headlines.

Dusk is when people finally say the true thing. The workday's over, the sun is down, the porch light is on.

Fraunces is display-only. Body text is Albert Sans.

The full guidelines cover the system in depth — the idea, the marks, color, type, and voice.
Download brand guidelinesPDF

Zach Pyron

Founder

Zach Pyron is the founder of Dusken, the private AI confidant built on a simple conviction: adults deserve an AI that remembers them and is built so they can check. Dusken is his answer to a category that treats privacy as a promise instead of a receipt — an AI that remembers you, on servers that never do.